Back in the Spring, Ty and I spoke three different times in the span of four weeks on how to utilize video in a creative business. There’s no denying that there is a huge push in the creative world to prioritize video right now. With the introduction of video features (like IG Stories, IGTV, and FB Live) through already established apps like Instagram and Facebook, it’s now easier than ever to show up for your audience through video!
But the question I think so many people have is, how can I get started right where I’m at? Head on over to the newly launched “Creative Speaker Podcast” for our perspective on how you can start using video as a creative entrepreneur right now!
I think the reason why so many people are exploring the idea of incorporating video into their businesses right now is because they see how engaging it can be. They see how it can be a way to build credibility and trust with their audience because they have to show up! And, I think people are starting to see that video has the potential to make you more discoverable by someone who may not be following along with you already!
Before we dive in to some tips, I want to debunk a popular lie that I think so many people are believing that hold them back from getting started in video! There’s a common misconception that you have to be an educator to create videos. If you take anything away from this blog, I hope it’s this – you DON’T have to be an educator to create video content!
Initially, Ty and I started our own YouTube channel on a whim. One day I asked Ty if he would write a blog post about the gear we bring with us to every wedding. When he sat down to start writing it he said, “Wait, I think I can explain this better in a video” and that’s how our channel was born! (We actually got started on Vimeo and then moved everything over to YouTube two years later when we realized how great the “search-ability and SEO features were!)
We did not consider ourselves educators at that point. We had only been in business together for a little over a year and had been shooting video weddings together for that same amount of time. Everything was still SO new to us but we knew we had something to share so we went for it.
By now you’re probably thinking, “Cool, so what can I do to get started?” Great question! Since we’re all on the same page that you don’t have to be an educator to get using video that means you don’t have to create educational based video content! So what can you do?
You know the phrase “no one wants to see how the sausage is made?” I think this can apply to a lot of things in life, but not always in the business world! Truthfully, I think there are a lot of people out there (potential clients included) who are genuinely interested in learning more about the ins and outs of your business! Being an entrepreneur can seem glamorous and almost unattainable. But showing more of your process, how you got to where you are, something that you do on a day-to-day basis, humanizes you! It makes your more relatable to the people that are already invested in following along with you or are engaging with you!
It also elevates you to “expert” in people’s minds! If they can see how you do something, or why you do something, they are more likely to invest in a service you provide. Because, they feel invested in what you have to offer already!
Someone who I think is doing a great job of this is Cinnamon Wolfe! Cinnamon is a private editor for photographers! She created a hashtag called “#timelapsetuesday” which shows a screen capture of her editing process in Lightroom! It is always SO fun to watch!
With the introduction of Instagram Stories + Live, this is now easier than ever! If you have a phone, you literally have this option at your fingertips! I think when people hear “use video more for your business” – they initially think $$$ – DSLR’s, lenses, audio equipment and more. But, you DON’T have to start there! Start with what you have and as you get feedback, see what’s working vs. not, and so on, THEN consider upgrading your equipment!
A business who I think is doing a great job at this is Sweet Root Village! You see them making bouquets, centerpieces, and prepping for large installations throughout the week. Then on a wedding day, they show BTS of them setting up and installing all of their beautiful pieces! You’ll find this mostly in their stories, but it’s AMAZING to watch them essentially take a blank canvas and turn it into something beautiful! You can see more of what I’m talking about by click over to their insta profile here and then clicking on the saved “Install” story!
There’s a WORLD of possibility when it comes to incorporating video into your business!
And so on! I think you get the idea! Visualize what you want people to know you for and then brainstorm ways you can turn that into video content! Remember, you don’t have to be an educator! You can simply create videos to streamline a process, communicate a concept, or simply to share more personally about yourself, your brand, or your business!
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